Sportswear Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2019 - 2027. Therefore, effective China market entry depends on due diligence up front. As one of the quickest possible solutions to improve the situation of the rapidly aging population and country’s health problem, the State Council put forward the “Healthy China 2030” initiative in 2018. . 2. While the big names Nike and Adidas have been dominating the market with over 40% market share, domestic brands including Anta and Li Ning had witnessed . x Chinatown Market Work Together Tee Black. For a glimpse at the kind of insight yielded by a market due diligence effort, Deloitte China presents the . View reliable Sports Wear manufacturers on Made-in-China.com. 30% off END. Among all categories of sportswear, performance footwear is the most dynamic with current value growth of 23%. Growth rate of apparel market in China 2019, by segment Revenue generated with indoor sports wear in China until 2015 U.S. retail sales of outdoor products in 2019, by sales channel Leading players continued to invest in new product development with an eye on technological innovation. China’s sportswear market is the second-largest in the world, only behind the U.S, but is dominated by big international sports brands like Nike and Adidas. Superstition isn't exclusive to American sports, and in China, PEAK is gaining a reputation as a brand that wins championships. Hence, going to the gym has become increasingly popular among young Chinese women. The ad is a big success on social media, reaching 4.8M views after 2 weeks. We are unable to validate your subscription, make sure your information is correct! Found inside – Page 121.8 Key Markets The largest market for sportswear is the United States, which accounts for over a third of global sales; China represents the second largest ... Robust and transparent research methodology, conducted in-country. China has a huge clothing market, and Chinese garment companies have always been focusing on the domestic market. Listen to China Paradigm on Apple Podcast, Your industry: FashionBeautyPharmaceuticalsFood&BeverageMediaTechEntertainmentAutomotiveTravelInsuranceReal EstateAgricultureConstructionTelecommunicationFinanceGovernment / InstitutionOther. To stimulate the. The majority of sportswear brands have gained high brand awareness in the Chinese sportswear market. Found inside – Page 37The company is cautiously optimistic about China's sportswear market which grew by 11% in 2015 to RMB165 billion. Sales in China for Adidas grew 38% to ... Euromonitor estimates that China's market for sportswear will surpass that for luxury goods by 2020. In October, Reuters reported that China will host the first . $95 $59. Market share of domestic casual brands, 2009 11 Table 9. China has the largest population in the world, and between government initiatives and evolving fashion trends, it is becoming an excellent market for athletic clothing. For instance, Nike introduced the adaptive shoe lacing system through its HyperAdapt range, which electronically adjusts to the contours of your foot, providing a customized fit. Found inside – Page 44Despite efforts to curtail ' ambush marketing ' by non - Olympic sponsors ... A local Chinese sneaker and athletic wear company , Li - Ning ( named for its ... China is one of the most prominent players in the global textile market with maximum . As for apparel, the activewear Chinese fitness fanatics want is not just comfortable, but even more importantly – attractive. Health problems, such as growing childhood obesity rates and cancer rates, push great pressure on the Chinese government. Historic volume and value sizes, company and brand market shares. China officially has the world's largest beginner market for winter sports. China 's TOP 50 Wholesale Market ( In the order of turnover) 1. The Article Expands From The Following Parts: 1.Concept Of Sportswear Business 2.Market Research And Business Plan Of Sportswear Company 3.Costs And Budget For The Business 4.Brand Development Of Sportswear 5.Design Your Own Sportswear 6.Sampling With Qualified Supplier 7.Work With Right Manufacturer Of Sportswear 8.Delivery And Distribution 9.Take Your Clothes To Market And Make Profit Apparel Manufacturin in China industry trends (2016-2021) Apparel Manufacturin in China industry outlook (2021-2026) poll Average industry growth 2021-2026 : x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry. Stock market Insights & financial analysis, including free earnings call . consultancy, reckons that China's sportswear market will grow 20 per cent annually between 2009 and 2012. Therefore, it requires foreign brands to localize more than ever before to create a more direct and personal connection with Chinese consumers. Read more Retail trade revenue of . Detailed segmentation of international and local products. Found inside – Page 491Measuring customer based brand equity: Empirical evidence from the sportswear market in China. Journal of Product and Brand Management, 18(4), ... Industry analysis. In 2001, there were only around 500 gyms all over China, however, in the past 20 years, it boosted to over 37,000 fitness facilities in China by 2019. Found inside – Page 114Case Studies on Strategy, Marketing, and Branding Christiane Prange ... shoes, sportswear, outwear, knitwear, watches, fragrances and eyewear (Zhang, 2013). 5 Linyi Wholesale City, Linyi, Shandong Province. May 3, 2017. definitions: This report is designed to give an overview of the China. Growing social media influence and changing fashion trends have strongly impacted the children-wear industry. 30% off END. It is near the Guangzhou Railway Station and 2 kilometers away from the Old Canton Fair buildings. All in all, this is a very promising market to enter. Having resources of international sports events is likely to help brands gain a presence globally and improve brand image. With so many initiatives and trends supporting the growth of China’s activewear market, the future of the industry looks strong. The US remains the largest market for sportswear , with an estimated market size of $45 billion, but the industry's growth rate is only 2.5%. ISPO.com introduces the sporting goods manufacturer. Athleisure brands in China should develop their brand image as a professional fitness brand. Register today and gain access to thousands of suppliers, manufacturers, potential customers, and more from around the world. While the athletic apparel market in China rose by 11% in 2016, overall apparel grew at less than half that rate, with an increase of 5%. China's General Administration of Sport and National Development and Reform commission expects total consumer spending in the sports and fitness industry in China to hit CNY1. With the rise of income, growing level of sports specialization, and diversity of fitness in China’s urban cities, the differentiation of sportswear brands have become more important. In 2018, the men end user segment accounted for more than half of the share in the total sports apparel market, and is expected to grow at a CAGR of 4.6% throughout the forecast period. If you’re looking for business partners, whether in the sportswear industry or elsewhere, BizVibe has you covered. In 2015, China's apparel market had reached 237 billion U.S. dollars and was expected to exceed 600 billion U.S. dollars by 2025. Meanwhile, independent sports brand Particle Fever offers a funkier interpretation of the athleisure trend, proving that a sports startup can become stiff competition to established luxury players. Fashion and apparel Chinese market. There still are many opportunities to expand the scope of development for brands in the athleisure market in China. x Chinatown Market Globe Basketball Blue. Found insideA case in point is the Chinese sportswear company Li Ning, which has very gradually increased their international sales and intends to challenge big global ... In contrast, the Chinese sportswear market is growing at a rate of 11%. Moreover, domestic e-commerce giants, Alibaba, JD.com, and NetEase also put forward Guochao-themed shopping festivals. Nike began to get in touch with more designers. Like many other parts of the world, athleisure is a growing trend in the country. On their home market in China, Anta Sports is the number three behind Nike and Adidas. Winter sports. Fitness in China has become popular topic in the daily life. Reply. However, China’s fitness trends are changing fast, when more females became interested in basketball and more males were looking for comfortable trousers for both work and workouts, Nike launched more professional women’s shoes, and Lululemon designed joggers which easily stay dry and comfortable for their expanding male consumer base. CHINA SPORTSWEAR MARKET SIZE Source: Company data, Euromonitor, Morgan Stanley, January 2020 0 100,000 50,000 150,000 200,000 250,000 300,000 RMB mn China Sportswear Market Size Nike adidas ANTA Li Ning Skechers Xtep 361 Degrees Fila New Balance Others 264,760 221,523 2017 3.3% 2.5% 4.5% 4.4% 4.6% 6.2% 10.2% 18.3% 19.8% 190,429 . Found inside – Page 369Industry Reports & Market Research ... Children's garment and infant garment; Single or set clothes for sports, such as various sportswear, swimsuit, ... The sportswear sector has been enjoying good weather since last year in China, with a growing demand. Now the largely unknown sports company in Europe has taken over Amer Sports for 4.6 billion euros and has become one of the largest players in the world. The global sportswear market size was estimated at USD 239.78 billion in 2018 and is expected to register a CAGR of 10.4% from 2019 to 2025. In 2016, Adidas reported that their sales in Greater China rose 28%, which was the fastest pace of any other region in the . Found inside – Page 109A good example of oversupply in the China market was marked by the end of the Beijing Olympics in 2008, when the sportswear sector in China found itself ... “Duk Haan Yum Cha”: Chali and Chua Lam’s Dim Sum Rejuvenate the Tea Trend with Zao Cha Culture (早茶文化), China’s gig economy accounts for a quarter of its labor market: 3 gigs you probably never heard of, How brands are biting into Chinese mooncake culture, Success of Costco in China: the business strategies behind the expansion of the American retail giant. Sportswear is finding success where other types of apparel are beginning to struggle. In recent years, the Chinese sportswear market has experienced a large surge, which may soon displace the U.S. as the top-valued market in the world. To remain competitive in the global market, leading apparel manufacturers are adopting new technologies and automation throughout the supply chain. July 11, 2019. Five year forecasts of market trends and market growth. Major sports events have been cancelled but Nike posted healthy digital sales returns in China, despite an overall fall. Sportswear in China Sportswear in China While sportswear saw a small decline in current value terms in 2020, it fared much better through the COVID-19 crisis - Market research report and industry analysis - 14198279 Inspired by the knockoffs and bootlegs that line New York City's Canal Street, designer Michael Chermank launched the label in 2016 and has since collaborated extensively on capsule collections with Puma and Converse to name a few. Many of today's global sportswear brands have already taken notice. 3 Wu Ai Commodity Market, Shenyang, Liaoning Province. The Site uses cookies to record users' preferences in relation to the functionality of accessibility. With a growing passion for fitness, the athleisure market in China is booming. Found inside – Page 496... demands related to the Chinese sportswear market, we set a brief for a student research project named “Beauty at Sunset”—sportswear for active ageing, ... Their brand reputation and perceived quality make them desirable and give them an edge over native companies, and they are making an impact on China’s fashion trends, particularly in women’s clothing. As one of Nike designers says, “When we pair our athletes with our creative partners we truly have an opportunity to realize the full potential of Nike.” Nike wants to create fashion that not only athletic but also unique, which makes Nike even more appealing to Chinese millennials. China's Sportswear Giants Enjoy Big Market Run-Up The Hong Kong-traded shares of both Anta and Li Ning have more than doubled in the past 12 months An Anta store in Shanghai last month. Global Waterproof Breathable Textiles Industry $ 4950 April 2021. Canadian athletic apparel company Lululemon, for example, builds strong brand awareness within its target customers, using a strong KOLs team which includes local yoga coaches and internet influencers. They aimed at an economy of scale that was supported by the large population in lower-tier cities, hence, the quality was compromised. If you are looking to import Clothing of high quality & factory prices, choose from our verified manufacturers，suppliers or buy directly from China Clothing . Found inside – Page 346A Practitioner's Guide to Successful Brand Growth in China, India, ... In the sportswear market, for example, local champion brands like Li Ning were hurt ... Found insideParallel Fa Yuen Street is Mong Kok's unofficial sportswear market. | Tung Choi St., Mong Kok | Station: Mong Kok. Fodor's Choice | Temple Street Night ... China’s sportswear market showed rapid growth from 2013 to 2018, exceeding 40 billion dollars in 2018. Against the backdrop of changing perceptions and the Guochao trend, local sportswear brands such as Anta and Li Ning focuse on fusing sports and fashion and promote through international platforms. Guangzhou Baima clothing market (广州白马服装批发市场) Due to its geographic location, Baima is a famous market for overseas customers. China is becoming the envy of more and more Western brands, impressed by its fashion industry statistics, notably its $33 billion sportswear market. This, coupled with the push for sports participation has opened Chinese consumers to fashionable yet functional activewear and it is currently the second largest global market, second only to America. Tracing the initiation of textile market back to late 1800s where the raw materials were imported from British India and the work upon it was done in China s the growing labor demands and the lack of employment sowed the seeds of textile industry and today the textile and garment manufacturing industry in china continued to prosper . Since China is the world's fastest‐growing market for sportswear products, this study also provides important insights about the understanding of Chinese consumers' perceptions of overall brand equity and its . well as consumer research covering a variety of issues within the. China's sportswear market showed rapid growth from 2013 to 2018, exceeding 40 billion dollars in 2018. According to Statista, China’s sportswear market value is predicted to reach RMB 310.4 billion by 2020, and there are no signs of slowing down. Because athleisure often presents an active healthy lifestyle, it is considered to be the ‘new sexy’ for many Chinese. China’s biopharmaceutical market prepares for aging boom, but can foreign firms get a piece of the market? A growing middle class, pro-sports government, and rising health awareness have contributed to the rapidly increasing consumer appetite for sportswear, making China the world's second-largest sportswear market in 2017. Found inside – Page 297Journal of Targeting, Measurement and Analysis for Marketing, 18, ... customer-based brand equity: Empirical evidence from the sportswear market in China. Supported by the growing popularity of yoga and Pilates, the Canadian athletic apparel brand Lululemon managed to gain a niche consumer market with its functional plus symbolic products. Is that a sign of what could happen to the sportswear, athleisure and . Besides, when brands focus on their professional image, it will be easier to collaborate with athletes and KOLs who care more about the function of a product. Global Sports Apparel Industry $ 5600 April 2021. market. Known for using eco-friendly materials for their offerings, Allbirds and Patagonia have also gained traction among a group of eco-conscious consumers. Different from Gen X in China, who take fitness as a method of relieving stress and preventing diseases, millennials regard fitness as a social activity. China Sports Apparel Reports: Our 2021 China report include trends, statistics, opportunities, sales data, market share, segmentation projections on the Sports Apparel market. As the leading domestic sportswear brands, Anta Sports and Li-Ning had 15.4 per cent and 6.7 per cent shares respectively of China's sportswear and athleisure market, according to Euromonitor . BizVibe has redefined the concept of B2B networking by helping buyers select the right supplier. Found inside – Page 20China has cut import tariffs on 187 items, including garments and other ... to capitalise on the rapidly-growing fitness and sportswear market in China. the ... Textile Market in China for Fabric, Apparel and Garments. According to the plan, the Chinese government hopes to engage 700 million people in physical activities at least once a week. Found inside – Page 33The majority of the sportswear market is occupied by imported brands such as Nike , Adidas , Puma and Converse . Teenagers are the major customers for these ... 4. Early this year, Nike launched the first Lunar New Year commercial, The Great Chase. Sport Footwear Market Trends in China $ 3000 October . View reliable Sports Wear manufacturers on Made-in-China.com. Athleisure is a fusion of fashion and athletic apparel, fit for a wide variety of occasions, such as at work, school, socializing, and of course, a variety of workouts. Found inside – Page 98A sportswear company that lacks a major share of the Chinese market will be unable to compete with those that do, so Chinese tastes will influence ... Image Source: Wieden+Kennedy website, Nike collaborated with an independent American advertising agency Wieden+Kennedy to produce localized campaigns for the China’s market. China's sportswear market has grown quickly in the past few years. The sports apparel market was valued at $167.7 billion in 2018 and is estimated to reach $248.1 billion by 2026, registering a CAGR of 5.1% from 2019 to 2026. Shop for large selection of cheap clothes, including women's clothing, men's clothing, children's clothing and more. 4. Review our Mid-market brands, such as China's homegrown sports label Anta, could be the biggest . Although functionality still remains crucial in decision making when it comes to sportswear, differentiated branding is likely to become more important. Together with the increasing attention and participation of sports and fitness activities, the breakout of China’s fitness industry, and the encouragement from the government, all of these led to a dramatic growth of demand in the athleisure market in China. “The reason why sports brands such as Nike and Adidas have done so well is they already had that brand image, the prestige you’d want to be associated with,” explains Bernadette Kissane, apparel and footwear analyst at Euromonitor. Mindful of the soft power of its homegrown fashion scene, China is now encouraging its domestic consumption while pouring its energy into conquering the world with brands like Li-ning or Anta. The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. Hence, the perceptions of domestic brands are changing thanks to the collaborative measures of Chinese brands and rising cultural confidence. Found inside – Page 141SPORTS. MARKETING. IN. CHINA. Colby Maher, Brady Countryman, and Jessica Yang ... sports have created the market for their core sportswear products. Benefiting from the growing health awareness among the middle class, the sportswear market in China is rising steadily. China has the largest population in the world, and between government initiatives and evolving fashion trends, it is becoming an excellent market for athletic clothing. Found inside – Page 248... chain in which marketing program affects consumer mind set about the brand, ... brand equity: empirical evidence from the sportswear market in China”, ... Buying Guide - Time to seize the 2021 new trends of apparel & garments business opportunities offered by the apparel industry in China. x Chinatown Market Globe Rug Blue. The market has witnessed emerging brands taking up a niche in the sportswear market in China. Image Source: Left: Nike News, Nike’s self-lacing shoes. Found inside – Page 694“Anta (China) Co., Ltd. is a Sino-foreign joint venture and is the ... sportswear enterprise integrating production, manufacturing and marketing in China. To solve these problems, the Chinese government has had to step in to support the expansion of the health sector. For example, Columbia recently promoted its sporting clothes featuring Omni-Heat Thermal Reflective Technology in China. For example, Belle International Holdings, the second-largest footwear company in the country, saw a decrease of 9% in its overall shoe sales for 2016. Younger, middle-class Chinese consumers are changing the established paradigm at nearly half of the world's total luxury fashion sales. 25% off END. Benefiting from the growing health awareness among the middle class, the sportswear market in China is rising steadily. China's Evergrande Group, the embattled property developer whose towering debt has set off panic in global markets, is buckling under the weight of more than $300 billion in debt. For decades, China's fashion industry lagged behind the West. Global Athletic Footwear Industry $ 5600 April 2021. By favoring innovation and avant-garde designs, Particle Fever responds to the aesthetics and technical needs of sports aficionados in the China market. Discover Suppliers | Target Prospects | Browse 10M+ CompaniesTry for Free>>. China’s biopharmaceutical market prepares for aging boom, but can foreign firms get a piece of the market? The supply chain is still considered long within the sector so . Found inside – Page 9For instance , an European woollen overcoat with a silver colour fox collar is equal to a leather jacket and a sportswear ... Zhejiang China Light & Textile Industrial City. Data source: Euromonitor (2020), designed by daxue consulting, The sportswear market in China is fairly concentrated with the top three brands taking up over half of the market share. Found inside – Page 60Many enterprises in China are relaxing their dressing requirements and shifting ... Nike and Adidas, are the brand leaders in the Chinese sportswear market. According to market research 1, the country's sportswear market grew to USD 25.3 billion in 2015 and is expected to grow to USD 43.1 billion by 2020. International sportswear brands have been moving fast to take advantage of the growing demand for sportswear. Basketball found its popularity rather quickly in mainland China and . In recent years, China has faced many health challenges from an aging population, environmental pollutions, and a developing healthcare system. We are unable to validate your subscription, make sure your information is correct! Robust and transparent research methodology, conducted in-country. Alongside innovative footwear, there is also innovation in textiles for sports clothes, especially among niche sportswear brands. Found inside – Page 172Impact of brand personality and consumer ethnocentrism in China's sportswear market. Asia Pacific Journal of Marketing and Logistics, 25(3), ... $225 $159. Mintel defines sportswear goods retailers as those specialising in. Found inside – Page 144Campus leisure clothes and sportswear were popular in the USA but were barely seen in Europe. Inspired by them, Giorgio Armani has designed leisure suits ... Foreign brands such as Nike and Adidas, which lead the Chinese sportswear market in terms of market share and together make up a third of the market, are seen as luxury fashion products. The sports brand, Puma, invited Rihanna as the chief brand designer. Chinese sizes are 1 below international sizes, e.g. Moreover, the winter wear apparel use in the region holds a significant share due to changing weather conditions in the countries of Southeast Asia. 1 in China, but also wants to compete with the most successful sports brands in the world. Zhejiang Yiwu China Commodity City. So I'm sorry you're offended but it's a fact! After the opening of China's two-child policy in 2016, data from the National Bureau of Statistics show that in 2019, there were around 250 million children under the age of 15 . . China's imports of textiles and clothing from LDCs, 2001-2009 13 Table 12. Mindful of the soft power of its homegrown fashion scene, China is now encouraging its domestic consumption while pouring its energy into conquering the world with brands like Li-ning or Anta. Yes, the sales of apparel and fashion products in China were already doing well, but currently, the market got bigger than the US market. SHANGHAI — COVID-19 will help propel China's apparel market into the top spot globally, overtaking the U.S. in the next three years, according to a new forecast by the research firm Global .